Bayern Munich has announced the launch of an Emmy Award-winning youth sports marketing series, NFT. Co-produced with Decode Canada, the NFT series showcases top Canadian talent, Toronto’s female hockey players and the story of Alphonso Davies, an accomplished young soccer player.
The best sports stories told best – this isn’t just hype. NFT provides a way for aspiring youth athletes to represent Canada and own their stories, while also building a global platform for the brave young men and women of the NFT. Created by the new content management company CODE, NFT series will cover both soccer and hockey across North America and Europe.
From Canada, the series will feature players like East York’s Sophia Boty and Whitney Point’s Jasmine Martin, as well as Toronto-born soccer player Davies, who electrified a sold-out crowd at the soccer world championships in Canada last month.
“At CODE, we believe in amplifying the unique voices and shared experiences of athletes and youth and most importantly, encouraging and empowering them to become the leaders and thought leaders of tomorrow,” says Code Founder Christopher Murphy. “We are incredibly excited to expand CODE’s content to feature a NFT series, which also fosters a positive and meaningful change and also gives fans a wonderful way to connect with their favourite players.”
“We believe that the talents of Canadian athletes – both young and old – are an inspiration and an opportunity for us to share with the world,” said Decode Canada CEO Colin Dixon. “Through CODE’s NFT series, NFP youth athletes and fans can be proud of the authentic stories they have to tell, along with the incredible athletes that are being nurtured in Canada.”